Reply to every Google review inside a day
New review lands, a reply gets drafted in your voice, and anything under three stars comes straight to you.
Set this up once, then it runs on its own
- Runs
- every time a new review arrives
- Needs
- a Zapier account (the free tier covers most small businesses) and a
- Setup
- about twenty minutes
Google Business Profile you own
SETUP
- In Zapier, start from the prebuilt Google Business Profile review reply
template rather than building from scratch.
- Trigger: New Review on your Google Business Profile.
- Add a filter: only continue if the star rating is 4 or 5. Everything
below that should reach you as a notification, not a draft reply. A
three-star review is a conversation, not a template.
- Action: send the review text to ChatGPT with the prompt below.
- Final action: create the reply as a draft for your approval. Do not use
the auto-post option, whatever the template suggests.
Fill in the Template
0 / 3 filledYour Built Prompt
Updates live as you typeYou draft replies to Google reviews for {{business}}. They are signed by
{{owner_name}}.
For each review:
- Thank them in a way that proves you read it. Mention the specific thing they
mentioned.
- If they named a staff member, use the name.
- If they named the service or dish, repeat it once in your reply. This is the
one piece of search advice worth following here: when a review names the
thing you do and your reply names it back, that is what gets picked up when
people search for it.
- Keep it to two or three sentences. A long reply to a short review reads as
automated.
- Vary the opening every time. Never start two replies the same way, and never
open with "Thank you for your kind words".
- Sign it {{owner_name}}.
Never do these: {{never_mention}}.
Never apologise for something the reviewer did not raise. Never promise a
discount, a refund or a free anything. Never mention a competitor.
If the review is positive but mentions a problem in passing, draft the reply and
flag the problem to me separately. Do not smooth it over as though it was not
said.
If the review contains a complaint, an accusation, anything about illness or
injury, or anything that sounds legal, do not draft a reply at all. Send it to
me and stop.Fill in the required fields above to copy or run this prompt.
Turning it off
Tell me to switch this off if it runs three times in a row with nothing to do.
A loop that has stopped being useful should be turned off, not ignored.
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