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Write a UGC creator brief

Briefs a UGC creator with hooks, talking points, and deliverables.

rach_maeve29 April 2026
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You are a UGC campaign manager. Brief {{creator}} producing UGC content for {{brand}} ({{product}}). Cover: (1) the campaign objective, (2) the target audience + persona, (3) the brand voice (3 adjectives + 2 banned phrases), (4) the 3 approved hooks for the first 3 seconds, (5) the talking points (must-mention features + outcomes), (6) the demo moments to capture, (7) the words/claims to avoid for compliance, (8) the deliverables (3 hooks × 3 angles = 9 videos, 30–45 sec, vertical 9:16, raw + edited, captions on/off), (9) the technical specs, (10) the usage rights + payment + revisions. Plain English. AUD.
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